Maxilp Lip Plumper Named CEW Beauty Insider’s Awards 2013 Finalist

FOR IMMEDIATE RELEASE

Maxilp Lip Plumper Named CEW Beauty Insider’s Awards 2013 Finalist

Small, family-owned company up against beauty industry giants

April 10, 2013 – MIAMI LAKES, FL – On Friday, April 5, the professional organization Cosmetic Executive Women (CEW) announced the Maxilip Lip Plumper as a finalist for the 2013 Beauty Insider's Choice Award in the lip treatment category.  Maxilip, a brand of Vivant Pharmaceuticals, LLC, is competing against industry heavies Vaseline, Nivea, Aquaphor, Fresh, Inc. and Burt’s Bees.

“This prestigious nomination is a great honor and speaks to the quality of our product,” says CEO Kelly Fulton-Kendrick. “That Maxilip was voted in by CEW members is amazing when you consider the breadth of beauty and cosmetic products that were entered into the competition and the long-standing market-domination that the other nominees in our category enjoy.”

The Maxilip Lip Plumper was sampled and given away to CEW members at the Beauty Insider’s Choice Awards Product Demo, held at the Metropolitan Pavilion in New York on March 6. More than 2,300 insiders from the world of beauty attended the event that highlighted the industry’s best and brightest innovations from the past year.

The 194 total finalists from the more than 650 product entries were chosen by votes cast online by CEW members. The next step is a final evaluation by the CEW Board of Governors, which will occur during the next few weeks. All winners will be announced at a special luncheon to be held at the Waldorf-Astoria Hotel in Manhattan on May 17.

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ABOUT VIVANT PHARMACEUTICALS, LLC

Vivant Pharmaceuticals, LLC is a family-owned company comprised of the Vivant Skin Care and Maxilip brands, with more than 40 years’ experience in the research, formulation and development of high-quality, corrective and preventative skin care products. Located at 5753 NW 158 Street in Miami Lakes, FL, the company began selling its line to the direct-to-retail market in August 2011 after having been an exclusively wholesale business since 1990. Prior to this shift, their products were successfully sold through doctors’ offices and medical spas.

The Vivant research and development team, led by author, noted speaker and Lead Formulating Consultant Dr. James E. Fulton, MD, Ph.D., the co-developer of Retin A®, has created a powerful and cost-effective line of skin care products. Vivant also supports their skin care professional distributors with ongoing education, seminars, suggested protocols and product manuals. In addition to growing the wholesale end of its business model, Vivant is now actively pursuing additional retail and international opportunities.

For more information and to shop online, visit www.VivantSkinCare.com, like them on www.facebook.com/VivantSkin, follow them on www.twitter.com/VivantSkinCare and www.pinterest.com/VivantSkinCare and view their videos at www.youtube.com/VivantSkin. Call them toll-free at 855.4.VIVANT (855.484.8268).

Vivant Skin Care Introduces the New Maxilip Lip Plumper

FOR IMMEDIATE RELEASE

New sub-brand offers unique product that increases lip volume up to 40%

December 4, 2012 – MIAMI LAKES, FL – Achieving fuller lips just got a whole lot easier with the release of Vivant Skin Care’s new Maxilip Lip Plumper, a clinically tested way to increase volume without lip augmentation surgery.

“Maxilip affordably promotes fuller, firmer and smoother lips,” says CEO Kelly Kendrick. “We’re excited about the possibilities this offers those who are seeking the ‘Parisian curl’ look without having to resort to invasive injections or expensive treatments.” The semi-permanent effect puffs out the surface folds and increases the build-up of oxygen in the lips and lasts as long as one keeps applying it.    

A recent clinical 29-day study done on women aged 22-40 with fine and dry lips showed an average of a 40% increase in lip volume, a near 30% reduction of surface folds, 60% improvement of hydration and a 70% increase of comfort, protection and softness. “The more you put on, the better the results,” states Kendrick.

First time use causes mild redness and a warm tingling sensation, but the intensity diminishes with each use. In addition, the product has been shown to generate new collagen, elastin and hyaluronic acid and can also be used by men. Maxlip is packaged in a .16 oz. tube, retails for $18 and is available online at http://vivantskincare.com/maxilip. Because a professional skin care license is not necessary to sell Maxilip, Vivant is looking for new vendors including online retailers, boutiques, spas, gyms and more.

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MEDIA CONTACT

Michael Mut

michael@vivantskincare.com

786.426.2277

ABOUT VIVANT SKIN CARE

Vivant Skin Care is a family-owned company with more than 40 years’ experience in the research, formulation and development of high-quality, corrective and preventative skin care products.  Now located at 5753 NW 158 Street in Miami Lakes, FL, the company recently began selling its line to the direct-to-retail market after having been an exclusively wholesale business since 1990. Prior to this shift, their products were successfully sold through doctors’ offices and medical spas. In addition to growing the wholesale end of its business model, Vivant is now actively pursuing additional retail and international opportunities.

The Vivant research and development team, led by author, noted speaker and Lead Formulating Consultant James E. Fulton, Jr., M.D., Ph.D., the co-developer of Retin A®, has created a powerful and cost-effective line of skin care products. Vivant also supports their skin care professional distributors with ongoing education, seminars, suggested protocols and product manuals.

Vivant Skin Care’s products successfully treat resistant skin conditions found in ethnic skin types such as hyperpigmentation (melasma) and acne, giving them a natural acceptability rate in the Latin American and Caribbean marketplaces. An estimated 45-50 million women worldwide live with melasma, a condition that presents itself as unattractive brown patches or uneven skin color.  The Vivant Skin Care line provides a non-surgical alternative to achieving even and clear skin.

For more information and to shop online, visit www.VivantSkinCare.com, like them on www.facebook.com/VivantSkin, follow them on www.twitter.com/VivantSkinCare and www.pinterest.com/VivantSkinCare and view their videos at www.youtube.com/VivantSkin. Call them toll-free at 855.4.VIVANT (855.484.8268).